Kritva, the word owing its inception to the Sanskrit language, means 'to do'. The Annual Management and Cultural festival of IMI, New Delhi has been celebrated for years now. With the magnitude increasing with each passing year, KRITVA aims to promote a spirit of competition providing a real-time experience for tomorrow's budding managers to hone their skills. The fittest survive, the best win, however, everyone learns in one way or the other.

There are things known and there are things unknown, and in between are the doors of perception. Our understanding is correlative to our perception. No two people see the external world in exactly the same way. To every separate person a thing is what he thinks it is -- in other words, not a thing, but a think.

In this world of grey-scale, there exists no perfect black or white. There may be two rights to any affair, or even more. This is why KRITVA this year presents its theme, "The Prism of Perception". It breaks the monotony and reflects the heterogeneity of epiphanies. Our perceptions define who we are, what we believe in and how we act.

KRITVA’18 highlights the idea that life today is not just about black and white, but also about everything in between. This year, we bring to you...

" The Prism of Perception "